Good/Bad Website Smackdown
Good/Bad Website Smackdown: Sweetwater vs. Rondo Music The website for Sweetwater has many characteristics that exemplify good Web design and function. The first is clarity in the site's purpose and design focus toward the visitor. Upon entering the home page of the site, the visitor will notice immediately that this site is about providing and marketing musical instruments and audio equipment. It clearly provides the ability for the user to quickly locate products based upon category or product name via search and/or category selection. Also, the site consistently uses a professional color palette and includes high quality images. This helps build confidence and credibility within potential customers who have an interest in either music or audio production. One additional reason why Sweetwater is so successful is due to its high-quality content and usability. Each individual product page provides enough detail for a potential buyer to make an inf...